TrendSurvey
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Across the globe shopper and consumer trends are evolving at high speed. Our understanding of these trends is an ever moving landscape. To tap into shopper and consumer culture and keep pace with the demands that a changing world places on brands and businesses, we’ve created a TrendFire list of the top 20 global lifestyle trends which shape the worlds in which shoppers and consumers define themselves. Thanks to everyone who has participated in our survey. Here’s a quick taster of the global lifestyle trend survey results so far:



CONNECTIVITY IS THE TOP TREND!
The world is becoming smaller. Connectivity is the number one global lifestyle trend that almost 60% of respondents feel will have the most impact on brands and businesses in the future. 1.4 billion of us are already online and internet penetration is growing at over 300% per year. Each year more and more parts of the world are exceeding 100% mobile phone penetration. It’s clear that this technology will continue to fundamentally keep changing the way we interact with the world around us. Connectivity will also challenge brands and services to communicate in relevant mediums, with relevant messages in a future networked world.

We’d love to add your voice to our understanding. Take our survey. It’s quick and anonymous: Click Here to take survey

Thank you for adding your point of view! Questions or comments? Email: tracey@in-deed.com
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