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TrendFire Papers

At TrendFire we spend a lot of time musing the nature of consumerism and global shopper and consumer trends. Below you will find a series of TrendFire papers which capture some of the trends your teams need to respond to today: 

GLOBALSHOP 2008
Globalshop is one of the biggest  Marketing-at-Retail Expo and Conferences in the world, held in North America annually. Debbie Simms attended this year’s conference in Chicago which was centered on the theme: “Build your Brand" click here

LESS IS MORE click here

NEW SHOPPING TRENDS AROUND THE WORLD click here

CONVENIENCE & HEALTH.........NEXT?!?! click here

CREATING MEANINGFUL BRAND EXPERIENCES click here

EMOTIONAL CONSUMPTION AND A JADED CONSUMER click here

THE 'BRAND EXPERIENCE IN STORE QUANDARY' click here

TRANSLATING GLOBAL TRENDS FOR WINNING STRATEGY click here

The TrendFire team contribute regularly to 'Innervation', an InDeed Strategy into Action Consultancy publication. Download your copy here:
Innervation Issue 1
Innervation Issue 2
Innervation Issue 3


Visit back frequently to read updates and our latest thinking. Do you have a Burning Platform you want us to take a fresh look at? Do you feel strongly about any aspect of shopper and consumer life? Drop us a line at tracey@in-deed.com 
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