| TrendFire Approach |
TrendFire understands the challenges you face in the commercial activation of global trends. The TrendFire team have worked across diverse categories in diverse markets from frozen food to confectionery, beverages to ready meals, media to personal care.
TrendFire consumer and shopper trend studies are used by our clients in many different ways, including:
- CORPORATE STRATEGY: To gain an insightful overview of macro trends that should be incorporated into corporate strategy, to validate our clients 2010 corporate strategy and planning
- CATEGORY INSIGHTS: To demonstrate to a leading retail partner that our client has a finger on the pulse of global trends in this category, to be incorporated into the category strategy and to reinforce our clients position as category champions
- IDEATION: To act as stimulus for new product development teams by looking at the global trends in this clients key category, as well as an overview of the global trends driving this category and the likely future scenario for our clients market
- BUSINESS INTELLIGENCE: To provide our client with an overview of the global trends driving the category of an important new business acquisition, to feed into the long term strategic intention of the new business owners
- SHOPPER INSIGHTS: To inform the channel and category strategy of a flagship category for our client who wished to understand the future challenges that would arise out of shopper and retail evolution in the category and market
We approach each new assignment with the following in mind:
STRATEGIC APPLICATION
TrendFire works with your teams to understand how you should be responding to global trends. We seek to answer some of the following crucial questions: Does this trend influence our...- ...vision, mission or corporate strategy?
- ...commercial strategy?
- ...organisation structure or processes?
- ...brands or products?
- ...services or experiences?
- ...business opportunities?
- ...brand activation?
- ...marketing communication?
360° in CONTEXT
The TrendFire team consider any global mega trend in context. Not only are all global mega trends interconnected one to another, but they impact on the lives of consumers and shoppers very differently depending on where the consumer or shopper finds themselves. For this reason TrendFire always takes into account the category and market in which you operate and the STEEP macro factors which are a part of your everyday business considerations.
KEEP IT SIMPLE
We live in an age of information overload and information sharing, an internet age in which it is now no longer humanly possible to keep track of all the information that is being produced on any given topic. TrendFire strictly applies the ‘keep it simple’ principle and focuses on universal human truths rather than assigning catchy labels.
HANDS ON
The TrendFire team have lived and worked extensively in both developed and emerging markets and are able to assist in your strategic planning by framing how your business might respond to global mega trends with a practical contextualised ‘hands on’ point of view.
THINK DIFFERENTLY
TrendFire challenges us all to think in new ways, to step outside of our operational concerns and to approach our brand, category or market from the perspective of the daily life of our shoppers and consumers. What’s changing? What’s going to change? How does this influence the way you will go to market in the future?
METHODOLOGIES
TrendFire utilises a flexible range of tools and techniques customised to the strategic questions you want to answer. Amongst others, these include:
- creative labs
- strategy workshops
- interviews
- focus groups
- category or trend snapshot reports
- trend tours
- immersion tools and workshops
- presentations and talks
To discuss how TrendFire can work with your team to shape your company's resonse to global trends contact us: tracey@in-deed.com
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