“You can’t know the lion if you aren’t in the jungle.”
There is no substitute for getting out there and experiencing shopper and consumer trends first hand. The TrendFire team will guide you on a trend tour to support your commercial objectives and provide the sparks to develop great ideas. Whether you have a couple of hours, half a day or a whole day to spend in market we will ensure that you are armed with the latest trend manifestations in your category or business. Step outside of the box - trend tours are a great business tool to begin to explore new ways of thinking!

The TrendFire team will create customised TrendTours to meet your commercial strategy requirements, from ideation to business planning. Talk to us today about how your teams can get into market in a targeted and inspirational TrendTour: tracey@in-deed.com

RETAIL CONCEPTS
Understand how retailers are responding and creating new shopper trends. Discover up to the minute retail trends which are breaking the mould and stretching our thinking about shopper experiences at the point of purchase. Explore and workshop innovative ways in which your brand can play new roles in an expanding retail universe.



IDEATION AND INSPIRATION
Inspiration is everywhere – see, smell, taste, hear and feel the latest ideas that are transforming your target market’s world. Category specific and cross category inspiration provides a rich source of new ideas. Participate in brainstorming where TrendFire ideation facilitation hones your idea factory to a winning shortlist.

SHOPPER ACTIVATION
Discover how creativity and innovation are alive at the point of purchase. Understand a snapshot of the ways in which manufacturers and retailers are using the point of purchase to build brands and volume offtake. Look at a diverse number of points of purchase to build your own ideas of what can be achieved in your category. Explore the cutting edge of how your future brand and target market will experience the point of purchase.

LONDON GREEN TOUR
Align your brand with your customers' concerns, bringing your sustainability agenda to life in relevant, positive ways. We'll show you the most exciting and innovative green retail concepts and designs, highlighting different initiatives and communications approaches to help you work out the best strategy. Led by a sustainable marketing professional who can answer any questions you may have, the tour will benefit anyone looking to boost their green credentials.

Explore leading trend hotspots....

LONDON
A classic shopping destination combined with the world leading retail technology and inspiration, London offers a host of mainstream and niche brands, services and retailers. 

SINGAPORE
A diverse shopper experience, Singapore is one of Asia’s most vibrant and colourful cities and combines futuristic shopping malls with eclectic markets, straddling East and West in it's unique way.

MUMBAI
Exciting and unforgettable, from crowded markets and stalls to the ultra modern, Mumbai is a rich source of inspiration for those ideas with mass appeal as well as the one of a kind big ideas that Mumbai is famous for.

Quote from Tom Kelly, IDEO, 'The Art of Innovation'